Promoting Software for Mission-Driven Associations
A cloud-based software company serving mission-driven associations needed to sharpen its positioning and accelerate growth in a shifting market.
The Challenge
The company faced unclear offerings and a scattered brand while navigating pandemic-driven change and the need for rapid, competitive market positioning.
Our Solution
We consolidated multiple brands into a unified, end-to-end solution with a clearly defined value proposition, then built the marketing engine to support market entry and competitive positioning.
The Results
Over two years, the digital cost per conversion dropped 25%, while targeted leads grew 39% year-over-year — reaching 173% of goal. Marketing generated 90% of pipeline, and 75% of bookings converted to closed wins.
Client Location
Atlanta, GA
Service
Marketing Strategy
